Critique Assignment Example | Topics and Well Written Essays - 500 words

Critique - Assignment Example , (2011), in order to effectively determine the NBO, it is important to collect personal data about the customers from their names, sizes, physical address, phone numbers, occupation, salary range, number of children, ages of the children and of the customer among many others. All these can be collected from their social media and personal data on file in the online stores and then use the same to predict their purchase context and pricing range of their shopping and products. A perfect example provided in the article is where a person purchasing diapers can have an NBO of wipes, powder, beer among others all of which accompany the baby products which the person is in need of without realizing it. In order to know the customer even before they make the purchase of the items, it is important to examine their buyer behavior first a few times in order to get a grip about what they like to purchase, in what quality and quantity, their favorite or preferred brand and the duration between one purchase and the next (Kotler & Armstrong, 2015). All these is important to predict the buyer behavior and hence be in a position to offer then an NBO the next time they are online just as a way to not only advertise the products but tempt them on what else they might need. Once enough personal data has been gathered about a shopper, the next step is to execute the advertisement and promotion. The person may start receiving the NBOs in their emails; receiving phone calls about the same, notifications in their social media accounts among other online places they frequently visit (Davenport, Mule & Lucker, 2011). All these are in an attempt to make them purchase more than what they need or have planned for or make them aware of new product in the market, new prices and even new promotional offers (Kotler & Armstrong, 2015). In order to make it even more interesting and tempting, numerous discounts and advantages such as reward points can be provided which can then be redeemed in

The key to understanding common law system is their adversarial nature Essay

The key to understanding common law system is their adversarial nature - Essay Example Today, the common law is said to be a mixture, not only of court judgments, but also of statutes and equity and still retaining its distinguishing characteristic of being unwritten, as opposed to statutory law, although many leading and precedent cases have seen printing in law reports and journals. 1 The common law system, is however best understood by studying the components of its adversarial nature. Anglo-Saxon kings like Ine in 689-725 and Alfred the Great (875-900), caused the issuance of codes and laws during their reigns that were largely reflections of ancient customs in addition to some new innovations. The primitive practice, for example, of private vengeance in blood-feuds although not outlawed, but there were subtle moves to restrain them imposing upon a tariff called wergild set by the king, where a man’s value, determined by his social standing, had a corresponding price to be paid when he is wronged. 2 The common law countries, like the Great Britain, the United States and Australia, employ the adversarial mode of trial whilst Continental Europe observes the non-adversarial or inquisitorial judicial system. The distinction between the two is that â€Å"the adversarial mode of proceeding takes it shape from a contest or a dispute: it unfolds as an engagement of two adversaries before a relatively passive decision maker whose principal duty is to reach a verdict. The non-adversarial mode is structured as an official inquiry. Under the first system, the two adversaries take charge of most procedural action; under the second, officials perform most activities.† 3 Moreover, adversarial systems are characterised by the following: the parties to the action control its flow or conduct; the trial consists of a continuous hearing and is the center of the judicial system; the production of evidence falls in the hands of the contending parties; the rules of court has no compulsory role. This is